NAC2007 - Tung Desem - Break the Record
Tung Desem Waringin – Break the Record for the most books sold in 1 day in Indonesia
Money is just an idea, and people are willing to give you their money, in exchange for added value, information or perceived benefits to the buyer.
How to break a record?
1) have written goals that are specific & in the positive & present tense
2) Have a strong reason, by focusing on the pain if you don’t achieve it.
3) Learn from the best and Do the best
a) use interesting titles as 80% of the people read headlines only.
b) make limited time offers
c) offer free training, cd, special report
d) make the ultimate advantage
e) give sensational offers – gifts, discounts
f) make a powerful promise
g) use words like ANNOUNCEMENT and FREE
5 Questions people will ask
1. what is your offer
2. what is your price
3. what are the benefits for me
4. why should I believe in you
5. why must I buy now
2 types of people in the world
1. those that have ‘or’ options, will always be poor
2. those that have ‘and’ options, will always be rich
